跌倒旅游英语课文

2021年1月8日发(作者：危焕枢)
Lesson three------travelers
An understanding of the consumer is at the core of successful business
practice in the tourist industry. If the various facets of the tourism, travel, and
hospitality world can meet the needs of the consumer, some chance of
business is possible provided that other financial and managerial inputs are
appropriate. thus if a theme park can meet the needs of its customers, if a
wilderness lodge can provide the kind of accommodation its users expect, and
if an adventure tour operator can organize an exciting white-water rafting
trip ,there is the basis for a successful tourism business. When consumer
expectations are met or exceeded by tourism operations, one can expect repeat
business and positive word-of-mouth advertising, as well as the ability to
maintain or even increase the current lever of charging for the existing tourism
service. Clearly, consumers matter to tourism business.
The general issue of understanding consumer needs falls within the area of the
psychology of tourists’ behavior. This study area is concerned with what
motivates tourists, how they make decisions, what tourists think of the
products they buy, how much they enjoy and learn during their holiday
experiences, how they interact with the local people and environment, and
how satisfied they are with their holidays.
A major focus of consumer studies in the psychology of tourist behavior is the
study of travel motivation. The question is often expressed simply as“why do
tourists travel?” There are three main sources of ideas that assist in answering
the above question concerning travel motivation. Historical and literary
accounts of travel and travelers provide one such source. Additionally, the
discipline of psychology and its long history to understand and explain human
behavior is a rich vein of writing for travel motivation. Finally, the current
practices of tourism industry researchers, particularly those involved in
surveying visitors, offer some additional insights concerning how we might
approach travel motivation.
Historians provide a range of accounts concerning why travelers have set
about their journeys over the centuries. The wealthier members of Athenian
and Roman society owned summer resorts and used to holiday there to avoid
the heat of the cities and to indulge in a social life characterized by much
eating and drinking. The stability of the Roman world permitted its citizens to
interest themselves in some long-distance travel, and visiting the Egyptian
monuments and collecting souvenirs from these sites was a well-accepted and
socially prestigious practice. If motives such as escape, social interaction, and
social comparison were popular in Roman times, the emergence of the
pilgrimage in the Middle Ages can be seen as adding a serious travel motive to
our historical perspective. The original pilgrimages were essentially journeys
to sacred places undertaken because of religious motives. Travelers sought
assistance or bounty of their God and journeyed long distances to revere the
deity. The legacy of the pilgrimage modern traveler motivation is not