heavy是什么意思商务英语知识点

2021年1月6日发(作者：相札)
商务英语
Chapter1 Setting Up a Business
⑴Sole proprietorship个人独资企业，个体户
to Establish
容易建立

in Decision- Making
容易决策

ted Liability
无限责任

2.
Limited Access to Capital筹集资金渠道有限
to keep Operational and d Managerial Expertise
有限的专
Financial Secrecy
容易保持经营和金融秘密

业管理技能

Tax Burden较少的税收负担
ive Use of profits独享利润


⑵Partnership合伙式企业
优点 缺点
1. Improved Access to capital and Credit
ted Liability无限责任

便利得到资本和信贷

r Possibility for good
management更好的管理

te Legal Framework确定的法律
框架

Prospects for Growth更好的发
展前景


⑶Corporatio公司制企业
优点
d Liability有限责任
to Expand容易扩张
ted Ownership and
Management所有权与经营权分离
uous Life

缺点
Taxation双重税收
Organizing Costs较高的运营成本
of Secrecy无法保持秘密

al Conflicts内部冲突

m of Continuity连续的问题

本章重要词组：
Sole proprietorship个体户 sales revenue销售收入 double taxation双重征税
Limited liability company 有限责任公司 dividend股息，分红
Chapter2 Marketing: an Overview

⑴The functions of marketing
① Marketing research ②Acquiring ③Selling ④Transportation ⑤
Storage ⑥Finance and Credit ⑦Risk Taking ⑧Standardization and
Grading
⑵4”p”:

①Product ②price ③promotion ④place
本章重要词组： market segmentation市场细分 legal tender 法定货币
Chapter3 Products and Pricing完形填空
⑴Product life cycle:
①introduction 特点：profits tend to be small and even losses may occur
②growth 特点：sales increase quickly and profits begin to pour in
3maturity 特点：the total sales volume begins to fall,and the profits start to shrink .
○
④decline 特点：the demand for the product continues to fall and so does the sales volume.

⑵skimming strategy:When a product is at the introduction stage of its life cycle and there is
little competition,it can be priced high to make maximum profit and skim the “cream” of the
market.
本章重要词组：Product life cycle产品生命周期（中英互译） profit-oriented objectives利润
导向型目标 sales-oriented objective销售额导向型目标 skimming strategy撇脂战略
Return on capital 投资回报率 break—even analysis 盈亏平衡点分析
Chapter4 Channels of distribution
Wholesaler批发商：wholesaler are middlemen who buy in large quantities from the
producers and redistribute the goods to the middlemen at the next level retailers.
Water 海上运输最便宜 air 空运最贵
本章重要词组：Channels of distribution分销渠道
Chapter5 Promotion完形填空
⑴The combination of the promotional tools is called the promotion mix. Tools that are
commonly used for promotion are advertising广告, sales promotion促销,personal
selling当面行销, public relations公共关系, publicity媒体推介, etc. At the core of the mix,
of course, is a good product. Without such a product, the tools will be uesless or produce
undesirable results.
(2) Advertising media are newspaper,television,radio,direct mail,the internet,outdoor
billboards,yellow pages
Television电视广告最贵
本章的重要词组：promotion mix促销组合 coupon打折券 trade stamp行业优惠券
trade show 行业展览会 personal selling当面行销